Start with Who: How Small to Medium Businesses Can Win Big with Trust and a Story

Ken Blanchard, co-author of The New One Minute Manager, says Start with Who is "thought-provoking" and "shows business, marketing, and sales professionals how to persuade any client with just twelve bullets and a story."

Start with Who, with a foreword by EOS Visionaries Mike Paton and Mark O'Donnell, is the next generation beyond business books written decades ago, including Simon Sinek's Start with Why and Gartner's The Challenger Sale. The groundbreaking science, examples, and concepts in...