Starting Your Floral Design Studio: A Creative Guide to Finding Your Style, Growing Your Business, and Nurturing Your Dream

For floral designers ready to open their own small business, here's an essential how—to guide from a budding designer who left a corporate job to successfully do just that.

Sharing the challenges and surprises she experienced in building her business, Justine explains:

• stocking the basic supplies and materials for your products' designing and packaging;
• the crucial question of flower sourcing, and the ecological impacts to consider;
• working on defining your studio's brand, buildin...