Jürgen Appelo, a successful entrepreneur and well-known leadership expert, is paving new paths in management to help creative organizations survive and succeed in the 21st century. His new book, Startup, Scalap, Scruap, is based not only on the author's own experience with startup management, but also on research and interviews conducted in many European countries. The main goal of the author is to unify the methods and tools that are successfully used by startups and scalaps based on the principles and practices promoted by lean and agile communities in all areas of business management. It is also a radical change of method.
