Startup Your Product Idea

by Matthew Yubas

Overview

This real-world guide shows startup entrepreneurs the tools and techniques to profit from their product ideas. Follow this step-by-step roadmap from product idea to market launch.

These powerful methods streamline development time and get you ready to successfully launch your product.

You’ll discover:

* The roadmap from idea to market
* Why products fail and why those succeed
* How to perform market research
* Where to find free market research sources
* The methods and steps to plan product development
* Understanding regulations and certifications such as UL, CSA, and CE
* The need to perform a freedom to operate search
* How to create product requirements
* How to create a project plan
* How to make your product marketable
* How to get a physical product manufactured
* How your customer thinks
* The customer’s buying process
* How to position your product compared to the competition
* How to set pricing for profit
* How to create a marketing communications plan
* How to launch a product into the market
* How to use publicity when launching a product
* How to get product reviews
* Small Business considerations for a startup

The material is clear and concise. There's no fluff, just straight to the point facts.

Product Details

BN ID:	2940033099085
Publisher:	Matthew Yubas
Publication date:	03/08/2012
Sold by:	Smashwords
Format:	eBook
File size:	603 KB

About the Author

Matthew Yubas is a Certified Professional Marketing Consultant for the Small Business Development and International Trade Center. He has developed products as an Engineer, Product Manager, and Consultant for startups, small business, and Fortune 500 companies.

He has helped clients in a diverse number of industries that include photography equipment, auto accessories, soy candles, children's clothing, sporting goods, digital art, software applications, wireless devices, and home décor.

Matthew is the author of several articles, kits, and books including "Product Idea to Product Success" which has been used by inventors, entrepreneurs, colleges, government agencies, and sold into 14 countries.

He has been featured on television and radio and has been tapped for his expertise in bringing products to market in many syndicated publications.

Matthew earned a B.S. in Engineering from Pennsylvania Spring Garden College in Philadelphia, and an M.B.A. In Management and Marketing from San Diego State University.