Sticky Branding: 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand

#1 Globe and Mail Bestseller
2016 Small Business Book Awards — Nominated, Marketing categorySticky Brands exist in almost every industry.Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful.But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand.Based on a decade of research into what makes companies successful, St...