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Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store

By Greg Thain, John Bradley
eBook
$59.00
By Greg Thain, John Bradley
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The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts:
  • A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), th...

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