Order History
Premium Membership & Rewards
Help Center / FAQ
Story Business: Why Stories Rule the World and How They Can Reinvent Your Business
Audiobook
$14.99
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More
Not eligible for purchase using B&N Audiobooks Subscription credits
In stock
This item is currently out of stock online.
Not Eligible for Free ShippingSelect a store to view item availability.
Available on compatible , the free NOOK App, and in My Digital Library
NOOK App
Download NOOK app
NOOK Devices
NOOK eReaders
- NOOK GlowLight 4 Plus
NOOK Tablets
- NOOK 9" Lenovo Tablet
- NOOK 10" HD Lenovo Tablet
- NOOK Tablet 7" & 10.1"
- NOOK by Samsung Galaxy Tab 7.0 [Tab A and Tab 4]
- NOOK by Samsung [Tab 4 10.1, S2 & E]
Free NOOK Reading Apps
- NOOK for iOS
- NOOK for Android
BN.com website
Go to your Digital Library in My Account
Limit 1 per customer
Stories move people-and people move business.
In Story Business, Gavin McMahon takes you on a journey from ancient cave paintings to billion-dollar tech unicorns, revealing how storytelling is a powerful-and undervalued-tool for driving business success. Drawing on vivid examples of the rise and fall of real-world companies, McMahon exposes a timeless truth: It's not the best ideas that win, but the best-packaged ideas.
From shaping strategy and launching products to leading teams and buildin...