Storytelling for the Defense: Defense Attorney's Courtroom Guide to Beating Plaintiffs At Their Own Game

Storytelling is primal for humans—one of the few human traits that is truly universal across cultures and through all of known history. The goal of Storytelling for the Defense is to help defense attorneys understand and reclaim the fundamental value of storytelling in the context of persuading jurors and winning cases. Defense attorneys must realize that the power of the narrative is not the sole purview of the plaintiff. The book demonstrates that a compelling story, not facts or logic al...