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Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies

By Amanda Sikarskie (Editor)
eBook
$64.99
By Amanda Sikarskie (Editor)
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This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.

With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consume...

Categories

Art, Architecture & PhotographyArt - Fashion, Decorative Arts & DesignFashion & CostumeFashion & Costume - General & Miscellaneous