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Storytelling: The Secret Sauce of Fundraising Success
By Lynn Ierardi
eBook
$9.99
By Lynn Ierardi
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Now in its Second Edition!
Includes a new chapter reflecting on massive changes triggered by COVID-19 and other significant events.
Stories have been written, printed, blogged, shared, discussed, debated, and passed down through the generations. Why? Because people have an incredible appetite for stories. Stories trigger a physical response in the same way a delicious meal satisfies.
The global pandemic serves as one of the best examples of the need for storytelling in crisis management. The n...