Strategic Business Forecasting: A Structured Approach to Shaping the Future of Your Business

“A helpful read not just for corporate strategists but for almost anyone looking ahead.”
Los Angeles Times

At the turn of the century, Western Union passed on the chance to dominate the telephone industry. Later, General Electric concluded that a new invention called television was doomed to fail. And very recently, decision makers at the highest level were taken off-guard when the global economy dropped from under their feet--and took their companies with it.

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