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Strategic Communication: Campaign Planning

By James Mahoney
eBook
$63.99
By James Mahoney
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Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues.

This thoroughly revised third edition includes:

  • New international cases and professional exercises that will enable stu...

Categories

BusinessMarketing & SalesPublic Relations