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Strategic Communication Theory and Practice: The Cocreational Model

By Carl H. Botan
Paperback
$53.75
By Carl H. Botan
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A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication

Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication bas...