Strategic Decision-Making: An Integrated Approach to Uncertainty

Uncertainty is not the absence of knowledge. It is the presence of possibility.

Mark Phillips has spent a career making high-stakes decisions in the automotive and software industries, and over fifteen years working with probabilistic machine learning. In this groundbreaking book, he brings that experience to a practitioner's case that uncertainty is not a problem to be solved but is where strategy operates. The result is an orientation, not a formula: reading decisions as option surfaces, ...