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Strategic Writing: Multimedia Writing for Public Relations, Advertising and More

By Angie Hendershot, Lisa Loewen, Charles Marsh, Bonnie Poovey Short, David W. Guth
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$120.99
By Angie Hendershot, Lisa Loewen, Charles Marsh, Bonnie Poovey Short, David W. Guth
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Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.

The book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle or writing topic. This sixth edition feature...

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BusinessMarketing & SalesPublic Relations