Strength in Numbers: How Polls Work and Why We Need Them

Public opinion polling is the ultimate democratic process; it gives every person an equal voice in letting elected leaders know what they need and want. But in the eyes of the public, polls today are tarnished. Recent election forecasts have routinely missed the mark and media coverage of polls has focused solely on predicting winners and losers.



In Strength in Numbers, data journalist G. Elliott Morris argues that the larger purpose of political polls is to improve democracy, not just predi...