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Strength in Numbers: How Polls Work and Why We Need Them
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An insightful exploration of political polling and a bold defense of its crucial role in a modern democracy.
Public opinion polling is the ultimate democratic process; it gives every person an equal voice in letting elected leaders know what they need and want. But in the eyes of the public, polls today are tarnished. Recent election forecasts have routinely missed the mark and media coverage of polls has focused solely on their ability to predict winners and losers. Polls deserve better.
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