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Style and Statistics: The Art of Retail Analytics

By Brittany Bullard
Hardcover
$49.95
By Brittany Bullard
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A non-technical guide to leveraging retail analytics for personal and competitive advantage

Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of direct application to retail merchandise management, marketing, and operations. The discussion covers current industry trends and emerging-standard processes, and illustrates how analytics is providing...

Categories

BusinessIndustriesManagement & LeadershipIndustries - General & MiscellaneousConsumer IndustriesIndustry Profiles - ManagementGeneral & Heavy Industry - General & MiscellaneousRetail IndustriesRetail & Consumer Industries - Management