A tested step-by-step approach to leveraging the unique power of relationships to your business advantage
Our professional relationships are the most important asset we have when it comes to growing and sustaining a successful business. Most people think of this as “networking.” But in today’s hyperconnected market, the most cost-effective and high-return route to new, repeat, and referral business is through our existing networks, not through adding more Facebook “friends” and LinkedIn “connections.” In this transformative guide, relationship marketing expert Zvi Band shows us how to deepen our personal connections to achieve our professional goalsusing his proven program of daily habits and relationship-enhancing strategies.
The basic idea is simple: Effective relationship building is not about acquiring new contacts, it’s about strengthening your connections with the key people who will help you drive your business forward. It’s about building a database, collecting intelligence, setting priorities, adding value, and engaging with the right people at the right time. Through a combination of personal research, best practices, and case studies, Band provides a prescriptive strategy you can customize and follow every day. In business, as in life, it all comes down to the quality of your relationships. When the right people are on your side, Success Is in Your Sphere.
|Publisher:||McGraw-Hill Professional Publishing|
|Product dimensions:||6.50(w) x 1.50(h) x 9.50(d)|
About the Author
Zvi Band is the cofounder and CEO of Contactually, an intelligent CRM platform for relationship-oriented businesses. A cofounder and coorganizer of DC Tech Meetup, with more than 20,000 members and 700+ in attendance at monthly meetings, Zvi also created DC Tech Summer, a program placing interns with startups every summer. He is is a proud mentor to Acceleprise, an enterprise technology accelerator.
Zvi has been listed as one of Washingtonian magazine’s Tech Titans, along with such luminaries as Steve Case, the cofounder and former CEO and chairman of America Online. He was a finalist for Ernst and Young’s 2016 Entrepreneur of the Year award. An active speaker, writer, and podcaster on the topic of relationship marketing, Zvi has been on Forbes’s 25 Professional Networking Experts to Watch list.