Successful Promotion of Consumer Goods in Vietnam: An Exploratory Investigation of Vietnamese Consumers and Culture

Diploma Thesis from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Heilbronn University of Applied Sciences, 180 entries in the bibliography, language: English, abstract: Vietnam has gradually opened its market economy towards foreign investors and businesses in recent years, climaxing in the accession to the World Trade Organization (WTO) at the beginning of 2007. With limited choice during years of cent...