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Summary of Invisible Influence: by Jonah Berger Includes Analysis
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Summary of Invisible Influence by Jonah Berger | Includes Analysis
Preview:
Invisible Influence by Jonah Berger is a close examination of the psychology behind behavioral decisions related to identity and branding. Many decisions that the average person makes every day are deeply impacted by factors of which they are seldom aware. A person is likely to understand that others are influenced by suggestion but unlikely to recognize when the same factors can influence a personal decision.
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