Superfast: Lead at speed - Shortlisted for Best Leadership Book at the Business Book Awards

by Sophie Devonshire

Overview

In today's fast-paced world, leaders need to move at speed. The rate of innovation and change in organisations and the challenges of impatient investors or shareholders mean leadership decisions must be quick, smart and deliver real impact.
Superfast provides cutting edge inspiration and a host of exciting ideas about how to accelerate performance in an agile and thoughtful way, shedding new light on leading in a world which is fluid and uncertain. You'll learn the practical solutions to leadership questions which the most savvy global leaders employ, and map your own shortcut to personal and professional success.
Leadership is not just about moving fast, however. Superfast will show you how to use your time in the smartest, most efficient way possible - slowing down when necessary to get decisions right and accelerating elsewhere to unlock growth.
Stop waiting around. Superfast will give you the tools to lead well and make change happen.

Product Details

ISBN-13:	9781473663015
Publisher:	John Murray Press
Publication date:	09/20/2018
Sold by:	Hachette Digital, Inc.
Format:	eBook
Pages:	368
File size:	2 MB

About the Author

Sophie Devonshire is CEO of The Marketing Society, a global network of marketing leaders. An experienced business leader and entrepreneur, her career includes brand management at Procter & Gamble and Coca-Cola. Author of Superfast: Lead at Speed which was shortlisted for Business Book Awards and the #1 bestseller in Change Management on Amazon.

Table of Contents

Introduction ix

1 The pace race Why repeated pace-setting is an essential leadership practice 1

2 Time is finite - energy isn't The secret to delivering with stamina and speed 29

3 Purpose drives pace The accelerating power of a true mission 59

4 Structure for speed Fast frameworks 93

5 Editing is expediting The 'less' lesson of Superfast 119

6 Human understanding Know your audience, know your team, know yourself 157

7 Truth Candour, conflict and the helpfulness of honesty 195

8 The power of the pause Thinking slowly, smartly 223

9 Hire smart, fire fast How to say hello to the best and goodbye to the worst 245

10 Decide, delegate and deliver Think slowly - act fast 273

Epilogue A happy ending 309

Pace-setter profiles 317

Additional sources 340

Index 343

Acknowledgements 347

Image credits 350

Editorial Reviews

Sophie Devonshire is a self-professed "acceleration addict" who is reaching out to like-minded readers who want to see their businesses grow at supersonic rates. She's seen the frustration of leaders whose enterprises don't match the fast pace of today's business environment, and is here to help with tools that will light a fire under teams and organizations. If your business feels like it's moving at a turtle's pace, try SUPERFAST — it will bring you up to speed.—Daniel Pink, author of DRIVE and WHEN

'To succeed in today's fast changing environment, leaders need to better balance agility with resilience. Purpose and pace are required requisites. Superfast:Lead at Speed will help you do this'—Paul Polman, Global CEO, Unilever

To succeed in today's fast changing environment, leaders need to better balance agility with resilience. Purpose and pace are required requisites. Superfast:Lead at Speed will help you do this.—Paul Polman, Global CEO, Unilever

I've known Sophie for a long time. She's a remarkable talent and she's blazing an important trail that will help any leader succeed in today's world. The big no longer eat the small. It's the fast that eat the slow & if you can't lead at speed you won't lead for long in today's world.—Gary Coombe, President, Global Grooming, Procter & Gamble

Vision, values and velocity are all successful components of successful leadership in a rapidly changing business landscape. Sometimes you need to go slow to go fast. If you want to avoid running at 100 mph in completely the wrong direction, this book will help kickstart your thinking.—Sarah Wood, Co-Founder and Chair, Unruly

Leading at speed is essential in a world of accelerating change, complexity and uncertainty. When the one thing you're sure of is that things will change, the way we lead people has to change too.—Matt Brittin EMEA President, Google

Sophie's obsession with speed and acceleration in business is infectious... I could not recommend her more highly.—Brad Goodall, Founder and CEO, Spung

From the Publisher