Sushi and Fries: How Cultural Differences Hinder Japanese Companies from Succeeding in Europe

Cultural differences lead to conflict and misunderstanding between Asians and Europeans. Nowhere is this more evident than in the overseas subsidiary of a Japanese Corporation. In Sushi and Fries the author illustrates the difficulties faced by European employees when working in a Japanese company. He also deals with the obstacles that Japanese managers face when they are assigned to Europe.

Using real life stories from his 30 years experience working for a Japanese Corporation in Europe, h...