Sweet Demotion: How an Almost Famous Rock Journalist Lost Everything and Found Himself (Almost)

In his first book, Life on Planet Rock, author Lonn Friend shared his ringside view of rock’s decade of decadence. Now, in Sweet Demotion, the veteran rock scribe takes off the gloves and battles himself. Lonn was enjoying a six-figure multi-media career in 1998 when, at the end of a four-year run as a record company VP, he was “bitch slapped by the Universe”; his professional ride came to a crashing pause. But instead of hiring headhunters or putting a resume together to find another gig, ...