Swope of G.E.: The Story of Gerard Swope and General Electric in American Business

"[A] sympathetic but objective biography... Swope the man was quite typical of the executives who managed great American business enterprises a generation or so after their establishment. He had the necessary talents — the total commitment to the job and company, the forceful drive, the passion for reliable data, the 'fondness for figures', and the precise and analytical way of thought. He differed in that he was more aware of the needs of his employees and the role his enterprise played in...