Systematic Data Collection

The process of collecting accurate data through interviewing, questionnaires, and other methods has not always been clear. However, data collection in field settings can be done in a structured, systematic and scientific way. These authors show us how. First, they focus on the importance of finding the right questions to ask. By providing a variety of formats - triadic comparisons and rating scales for data collection, both oral and written methods - and stressing cultural relativity, Welle...