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Taking Science to the People: A Communication Primer for Scientists and Engineers

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The American Public, Government, and the news media continually grapple with myriad policy issues related to science and technology. Those issues include global warming, energy, stem-cell research, health care, childhood autism, food safety, and genetics, to name but a few. When the public is informed on such topics, chances improve for reasoned policy decisions. Journalists have typically bridged the gap between scientists and the public, but the times now call for more engagement from the...