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Technical Marketing Communication: A Guide to Writing, Design, and Delivery

By Emil B Towner PhD, Heidi L. Everett PhD
eBook
$17.99
By Emil B Towner PhD, Heidi L. Everett PhD

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This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. This book is especially beneficial to the following readers:

  • Marketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts.
  • Managers working with writers and designers will learn terminology and principles that will he...

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BusinessMarketing & SalesAdvertistingAdvertising - General & Miscellaneous