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Technological Entrepreneurship: Technology-Driven vs Market-Driven Innovation

By Ian Chaston
eBook
$139.00
By Ian Chaston
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This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy for sustaining wealth generation for both organisations and entire nations. The aim of Technological Entrepreneurship is to provide the...

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BusinessSmall BusinessEntrepreneurship