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Texas: An Oral History of Daytime TV's Answer to Dallas

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Texas: An Oral History of Daytime TV's Answer to Dallas focuses on Procter & Gamble and NBC's 1980 spin-off from Another World. Receiving star billing was the popular Beverlee McKinsey as Iris Bancroft. Having such high hopes for their new soap, NBC boasted to the press that it would be so successful that a move to prime time would be warranted. However, Texas turned out not to be the Dallas of daytime and only lasted two and a half years. Even so, the show built up a core audience that fo...