The 12 Labours of Social Media: A Guide for Small Business Owners

How much time should I spend on social media? Which channels should I use? What should I post?
These questions are asked time and time again by small business owners who are worried that the efforts they make on social media will be a complete waste of time.
The 12 Labours of Social Media was written to help small business owners to understand the process of social media posting, and to make it efficient and time efficient for them.
From getting involved in the first place, through watching, ...