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The 90-Minute Effect: How We Shape Our Lives by the Hollywood Formula and Rarely Reach Our Own Happy Endings

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From Bogart and Bacall to ‘Batman Begins,’ from ‘Pride and Prejudice’ to ‘The Princess Bride,’ and from ‘Ben-Hur’ to Ben Kenobi, our lives are filled with personalities and narratives that grip our very souls. What connects us with these tales so naturally and powerfully? What provides the magic of a great character or plot twist? What is it about a good story that makes us want to triumph like Batman and fall in love like the Princess Bride? And why is it so difficult to achieve those happ...