The Accidental Library Marketer

by Kathy Dempsey

Overview

The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they’ve never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey — longtime editor of the Marketing Library Services newsletter — reveals the missing link between the everyday promotion librarians actually do and the “real marketing” that’s guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.

Product Details

ISBN-13:	9781573878050
Publisher:	Information Today, Inc.
Publication date:	05/01/2013
Series:	The Accidental Library Series
Sold by:	Barnes & Noble
Format:	eBook
File size:	2 MB