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The Age of Customer Equity: Data-Driven Strategies to Build a Sustainable Company

By Allison Hartsoe, Sarah Toms (Foreword by)
eBook
$9.99
By Allison Hartsoe, Sarah Toms (Foreword by)
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Every Customer Is Unique

For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. The biggest problem is not the technical data silos but our inability to hear the humans behind the data.

In The Age of Customer Equity, Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your data to connect to the right customers at the right time. Intervi...

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BusinessMarketing & SalesMarketingConsumer Behavior