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The Age of Responsibility: CSR 2.0 and the New DNA of Business
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$29.00
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The new generation of CSR
In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.
- Provides a 'second generation' approach to CSR that will breathe new life into the movement
- Can increase the effectiveness of CSR as a ...
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