The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

The author of Media Today offers "a trenchant, timely, and troubling account of [retailers'] data-mining, in-store tracking, and predictive analytics" (The Philadelphia Inquirer).

By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detai...