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The Analytic Hospitality Executive: Implementing Data Analytics in Hotels and Casinos

By Kelly A. McGuire, Dexter E. Wood Jr. (Foreword by)
eBook
$27.00
By Kelly A. McGuire, Dexter E. Wood Jr. (Foreword by)
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Targeted analytics to address the unique opportunities in hospitality and gaming

The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to id...

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ComputersBusinessDatabase ManagementIndustriesIndustries - General & MiscellaneousConsumer IndustriesDatabases - General & MiscellaneousGeneral & Heavy Industry - General & MiscellaneousRecreation & Entertainment Industries - Hospitality & Tourism