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The Architecture of Innovation: The Economics of Creative Organizations
Hardcover
$28.00
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Innovation is a much-used buzzword these days, but when it comes to creating and implementing a new idea, many companies miss the markplans backfire, consumer preferences shift, or tried-and-true practices fail to work in a new context. So is innovation just a low-odds crapshoot?
In The Architecture of Innovation, Harvard Business School professor Josh Lernerone of the foremost experts on how innovation workssays innovation can be understood and managed. The...
Innovation is a much-used buzzword these days, but when it comes to creating and implementing a new idea, many companies miss the markplans backfire, consumer preferences shift, or tried-and-true practices fail to work in a new context. So is innovation just a low-odds crapshoot?
In The Architecture of Innovation, Harvard Business School professor Josh Lernerone of the foremost experts on how innovation workssays innovation can be understood and managed. The...
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