Table of Contents
Foreword Mary Jane Jacob vii
Introduction xi
Chapter 1 Public Art Fundamentals 1
Trend Spotting 4
Why Does the Government Buy Art? 5
Public Art Training 11
Chapter 2 Start Here: Where to Find Public Art Competitions 15
How Public Art Agencies Find Artists 17
RFQs and RFPs 19
Persistence Pays 21
Chapter 3 Anatomy of a Call for Artists: The Selection Process 23
Components of a Call 23
Deciding Whether to Apply 27
The Selection Process 27
Backstage at a Selection Meeting 31
Selection Criteria 32
Chapter 4 Application Readiness 37
Digital Images 40
Resume 41
Annotated Image List 41
References 43
Support Material 44
Letter of Interest 44
Sample Letter of Interest 52
Tricks of the Trade 58
Chapter 5 Congratulations! You're a Finalist! (Now What?) 61
Questions to Ask Yourself 62
Questions to Ask the Project Manager 63
What Goes into a Finalist Proposal? 67
Presentation 82
Chapter 6 Budgeting for Public Art Projects and Other Financial Survival Strategies Nancy Herring, Financial Consultant 85
Business Practices for the Public Artist 86
Chapter 7 Insurance: The Lowdown 101
Interview with Kristin Enzor 101
Performance Bonds 108
Health Insurance 109
Chapter 8 Ask the Expert-Contracts Q&A Barbara T. Hoffman, Esq. 117
Negotiating the Contract 118
Types of Contracts 123
Specific Contract Clauses 126
Incorporation 133
Chapter 9 Ask the Expert-A Primer on Copyright and Artists' Rights Barbara T. Hoffman, Esq. 135
Copyright Basics 135
The Battle of US Artists for "Moral Rights" 138
Copyright Q&A 142
Visual Artists Rights Act (VARA), 17 U.S.C. § 106A (1990) Q&A 145
Chapter 10 Working with Fabricators 149
Finding Fabricators 150
Working Well with Fabricators 152
Chapter 11 Making the Leap 159
Inspirations and Influences 159
Act Locally 159
Show Up 160
Self-Educate 160
Experiment with Material Samples 161
No Experience Required 164
Artists-in-Residence 165
Murals 169
Creative Placemaking 171
Making a Difference 179
Chapter 12 Voices of Experience 183
Bibliography 210
Acknowledgments 213
About the Author 213
Index 214