The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good
“This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line.”
—Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc. 

B Corps are a global movement of more than 2,700 companies in 60 countries—like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher—that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification.

Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation—it must be a core value for any company that aspires to make money and make a difference.

While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.
1127901678
The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good
“This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line.”
—Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc. 

B Corps are a global movement of more than 2,700 companies in 60 countries—like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher—that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification.

Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation—it must be a core value for any company that aspires to make money and make a difference.

While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.
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The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good

The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good

The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good

The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good

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Overview

“This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line.”
—Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc. 

B Corps are a global movement of more than 2,700 companies in 60 countries—like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher—that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification.

Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation—it must be a core value for any company that aspires to make money and make a difference.

While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.

Product Details

ISBN-13: 9781523097555
Publisher: Berrett-Koehler Publishers
Publication date: 04/23/2019
Sold by: Barnes & Noble
Format: eBook
Pages: 288
File size: 3 MB

About the Author

Ryan is a consultant at LIFT Economy and has helped Ben&Jerry’s, King Arthur Flour, Method, Klean Kanteen, and Nutiva become Certified B Corporations and maximize the value of their B Corp certification. Ryan has written articles for the Stanford Social Innovation Review, Fast Company, Entrepreneur, Huffington Post, Utne Reader, and TriplePundit. He has also been a featured speaker at SOCAP, Bioneers, the B Corp Champions Retreat, CatalystCreativ, and the Sustainable Enterprise Conference. Ryan holds a B.A. from the University of California, Santa Cruz and a M.Sc. from the London School of Economics and Political Science.
Ryan Honeyman is a consultant at LIFT Economy and has helped Ben&Jerry’s, King Arthur Flour, Method, Klean Kanteen, and Nutiva become Certified B Corporations and maximize the value of their B Corp certification. Ryan has written articles for the Stanford Social Innovation Review, Fast Company, Entrepreneur, Huffington Post, Utne Reader, and TriplePundit. He has also been a featured speaker at SOCAP, Bioneers, the B Corp Champions Retreat, CatalystCreativ, and the Sustainable Enterprise Conference.

Table of Contents

B Corps in Their Own Words viii

Foreword Rose Marcario xi

Introduction 1

1 Overview 21

The Search for "What's Next?" 23

B Corps: A Quick Overview 25

The Emergence of the B Economy 28

What Do Investors Think about B Corps? 28

Does B Corp Work for Multinationals and Publicly Traded Companies? 29

2 Benefits of Becoming a B Corp 37

Being Part of a Global Community of Leaders 39

Attracting Talent and Engaging Employees 46

Increasing Credibility and Building Trust 48

Benchmarking and Improving Performance 51

Protecting a Company's Mission for the Long Term 52

Generating Press and Awareness 55

3 The B Impact Assessment 61

How to Use Business as a Force for Good 62

Workers 68

Community 92

Environment 122

Governance 136

Customers 151

4 The Quick Start Guide 161

Step 1 Get a Baseline 163

Step 2 Engage Your Team 166

Step 3 Create a Plan 168

Step 4 Implement 170

Step 5 Fine Tune 171

Step 6 Celebrate, and Next Steps 172

Conclusion 177

Appendix A Certified B Corporations and Benefit Corporations 189

Appendix B Sample Diversity, Equity, and Inclusion Surveys 195

Notes 199

Acknowledgments 203

Index 205

Photo Credits 215

About the Authors 216

About LIFT Economy 218

About TMI Consulting 219

About B Lab 221

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