Book Your Summer Shop NowBook Your Summer Shop Now
Add Item to wish listAdd Item to wish list

The B2B Reset: Building Brands That Get Bought

By Wendy Walker
eBook
$9.99
By Wendy Walker
Membership Card Icon
Collect stamps to save with Rewards. 10 stamps = $5. Learn More
Formats
See All Formats & Editions
Select a store to view item availability.

Available on compatible , the free NOOK App, and in My Digital Library

NOOK App

Download NOOK app

NOOK Devices

NOOK eReaders

  • NOOK GlowLight 4 Plus
  • NOOK GlowLight 4e
  • NOOK GlowLight 4
  • NOOK GlowLight Plus 7.8"
  • NOOK GlowLight 3
  • NOOK GlowLight Plus 6"

NOOK Tablets

  • NOOK 8.7" Reading Tablet
  • NOOK 9" Lenovo Tablet
  • NOOK 10" HD Lenovo Tablet
  • NOOK Tablet 7" & 10.1"
  • NOOK by Samsung Galaxy Tab 7.0 [Tab A and Tab 4]
  • NOOK by Samsung [Tab 4 10.1, S2 & E]

Free NOOK Reading Apps

  • NOOK for iOS
  • NOOK for Android

BN.com website

Go to your Digital Library in My Account

B2B marketing sits at the centre of some of the most important commercial decisions made today. It shapes the brands companies choose, the partners they trust and the strategies that define entire industries. And yet, much of the playbook we still use was built for a world that no longer exists.

The B2B Reset

is a practical handbook for the modern marketer navigating that gap.

It explores the real questions B2B marketers face every day, from brand and demand to creativity, measurement, AI, an...