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The Beginner's Guide to Google Trends
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The Beginner's Guide to Google Trends by Steven McAnaney is a comprehensive and accessible manual designed to demystify Google Trends for newcomers—from bloggers and small business owners to marketers and curious individuals. The book begins with the fundamentals: what Google Trends is, how it sources and normalizes data, and how to navigate its Explore and Trending Now tools.
It then walks readers through interpreting graphs, selecting topics versus search terms, filtering by region, categ...
It then walks readers through interpreting graphs, selecting topics versus search terms, filtering by region, categ...