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The Behavior of Crowds: A Psychological Study
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"The Behavior of Crowds: A Psychological Study" is a book written by Everett Dean Martin. The aim of the book is to explain the psychological processes that underlie the behavior of crowds. Martin contends that a loss of uniqueness and a blending of identities into a single entity are characteristics of crowds. A strong emotional contagion is produced by this blending, and it has the potential to cause illogical conduct. Crowds, according to Martin, are also open to suggestion, especially f...