The Bestseller Code: Anatomy of the Blockbuster Novel

"When a story captures the imagination of millions, that's magic. Can you qualify magic? Archer and Jockers just may have done so."-Sylvia Day, New York Times bestselling author

Ask most people about massive success in the world of fiction, and you'll typically hear that it's a game of hazy crystal balls. The sales figures of E. L. James or Dan Brown seem to be freakish-random occurrences in an unknowable market. But what if there were an algorithm that could reveal a secret DNA of bestselle...