The Big Long: How Going Big on an Outrageous Idea Transformed the Real Estate Industry

In 2008, with housing prices in free fall, even experienced investors wouldn't touch the single-family rental (SFR) home market. It was too unmanageable, too hard to scale. According to the experts, SFR wasn't even a real asset class.

But Doug Brien and Colin Wiel looked at the homes of the Bay Area's working class communities and saw something else. They saw an opportunity not just to build a profitable business, but to transform residential real estate, establish SFR as a legitimate instit...