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The Blockbuster Toy: How to Invent the Next BIG Thing

By Gene Del Vecchio
eBook
$11.99
By Gene Del Vecchio
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By conducting an in-depth review of the great toys from ancient times to the present, youth- marketing expert Gene Del Vecchio reveals the six core qualities that help toys achieve blockbuster status:

the toy's unique satisfaction of children�s emotional needsthe toy's acceptance among parents and unique fulfillment of their needsthe toy's perfect alignment with significant historical events or social trendsthe toy's ability to reinvent itselfthe toy's employment of inspiring, playful mark...