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The Brand Book: An insider's guide to brand building for businesses and organizations

By Daryl Fielding
eBook
$2.99
By Daryl Fielding
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Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, Loaf
A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK
This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly writ...

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BusinessMarketing & SalesAdvertistingAdvertising - General & Miscellaneous