The Build Theory: How Great Social Media Content Is Built

Most people think content is something you post. A video. A caption. A moment that appears briefly, then disappears into the feed. When it works, it feels lucky. When it doesn't, it feels personal.

In The Build Theory, Vince Dwayne challenges that assumption and introduces a radically different way of understanding social media not as output, but as structure. Drawing on timeless patterns of human attention, this book argues that successful content isn't discovered by algorithms or trends. I...