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The Burger King: A Whopper of a Story on Life and Leadership

By Jim McLamore
eBook
$17.99
By Jim McLamore
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The co-founder and first CEO of Burger King recounts the journey of the international fast-food chain and offers a message to today’s budding entrepreneur.

A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore’s candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the whopper, and the rise of Burger King. Inside, find out:
  • How Burger King managed to create the worst adve...

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BusinessBiographyBusiness BiographyGeneral & Miscellaneous Business Biography