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The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed

By Dave Wooldridge, Michael Schneider
eBook
$39.99
By Dave Wooldridge, Michael Schneider
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The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy ...

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